In the case of Zappas, much more than an architectural project was undertaken: a comprehensive brand transformation was carried out. From the redesign of the logo and visual identity to the creation of a new store concept, the work was based on a strategic vision that combines design, technology, and user experience.

A contemporary and fresh image was defined, aligned with the brand's values and designed to connect with a young, dynamic, and digital audience. The new logo, color palette, typography, and graphic elements were developed to convey closeness, energy, and authenticity.

At the same time, a store concept was designed that goes beyond the traditional point of sale. Interactive technologies, smart management systems, and entertainment spaces were incorporated to turn the visit into an experience. The interior layout was organized to promote fluid circulation, product display, and customer interaction.

With this intervention, Zappas positions itself as an innovative brand, capable of offering much more than fashion: a lively, digital, and emotional environment that reinforces its identity and its relationship with the community.